About Love the Vale

The Love the Vale Business Directory is brought to you by Bro Radio, the local radio station for the Vale of Glamorgan.

If the previous year and a bit has taught us anything, it’s the value of community cohesion. The pandemic brought community to the fore, with local people going out of their way to support others in need, and a real focus on local business developing, with many looking beyond the bright lights and vast fascias of the supermarket for the first time in a long time, and trying out the small, local businesses in their area.

The Love the Vale Business Directory aims to seize on this support and help local businesses thrive, by pulling all of the needs of the Vale consumer together in one website, so should a Vale resident need either a butcher, baker or candlestick maker, they can simply enter their search and choose their preferred option.

We want to shout about the vibrant, brilliant and highly-skilled high streets, side streets and home enterprises here in the Vale of Glamorgan.

The Directory offers local businesses the opportunity to promote themselves to potential customers in the Vale, encouraging them to #ShopLocal.

Businesses are also able to purchase a premium listing to support the work of Bro Radio, which features their business top in searches in their town, village or category.

About Bro Radio:

Bro Radio is available on 98.1 & 100.2fm, plus soon to be even clearer in Penarth, Sully and Dinas Powys on 106.1fm. It’s also available online, on its mobile app, via RadioPlayer and on smart speakers.

Bro Radio is a service focused on the Vale of Glamorgan. It promotes a feeling of social identity and community pride amongst the urban, rural and coastal communities which exist within the county.

Its programming reflects the life of the residents it serves, with a mixture of locally relevant news, information and music during the day, with specialist music and information programming, covering sport, key communities, Welsh Language and specialist music genres during the evening and weekends.

During daytime programming (7am – 6pm), Bro Radio broadcasts a mix of today’s new and chart music, alongside music from 1975 to today.

During the evenings and weekends, Bro Radio broadcasts specialist music programming, including Rock, Reggae, Classical and Welsh Language music genres.

The service provides original output for a minimum of 84 hours per week.

The service provides locally-produced output for a minimum of 91 hours per week.